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Data cubes feeding a conveyor belt of bar, pie and node charts — grading customer beliefs by evidence in the BETS framework

How to Use the BETS Framework to Decide What to Test in CRO

Dashboards and charts converging into a single browser window — a broad observation sharpened into a CRO customer insight

How to Create Customer Insights Before You Start a CRO Program

Illustrated portrait of Webflow CMO Dave Steer beside the Edgar Allan headline "Trust is What's Winning Marketing"

Trust Is What's Winning Marketing Right Now: Navigating The New Web Landscape with Dave Steer

Marketing engineer operating a tower of wired-together computers from one tablet, scaling a marketing team beyond its headcount

A Marketing Engineer's Value Comes Down to Four Things Most Teams Aren't Tracking

Hand-drawn portrait of Nathan Huening, source for Edgar Allan's Webflow insights article

Is Webflow Dying? Insights from Nathan Huening on Building Resilient Websites

What Building Slater Search Taught Jared Malan About the Next Layer of the Web

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